Adopsi AI dan Kesiapan Technopreneurship Mahasiswa terhadap Tantangan Green Economy
Keywords:
Artificial Intelligence, Green Economy, Innovation, Sustainability, TechnopreneurshipAbstract
The development of digital technology, particularly Artificial Intelligence (AI), has brought about significant changes in the world of entrepreneurship and sustainable economic development, requiring students to be technopreneurial ready to face the challenges of a green economy. This study aims to analyze the influence of AI adoption on the technopreneurial readiness of students in the Islamic Economics Study Program at the University of Muhammadiyah Bandung in supporting the implementation of a green economy. The study employed a quantitative approach with descriptive and verification methods, with primary data obtained through questionnaires using purposive sampling. Analysis was conducted through validity, reliability, and classical assumption tests using SPSS version 27. The results showed that all research instruments were valid and reliable, and the data met classical assumptions, thus making the model suitable for use. These findings indicate that AI adoption plays a crucial role in enhancing students' technopreneurial readiness to create innovative, efficient, and environmentally friendly technology-based businesses to support the realization of a green economy.
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